KEELY MCKEE
PORTFOLIO
Keely McKee
Thanks for your interest in my portfolio. Below you will find a curated collection of work from my career in B2B content marketing.
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This portfolio mostly includes writing samples, however, my expertise spans across areas of marketing from positioning, messaging, and sales enablement to campaign planning and creating metrics-driven marketing strategies.
THOUGHT LEADERSHIP
Report
Working with a content agency, I launched this industry report. I developed the narrative, analyzed the survey data, and managed the agency as they drafted the survey and report. I managed the development with a graphic designer and created the campaign plan.
Blog Post
Created for supply chain leaders, I wrote this blog post to explain how high-quality visibility data, prescriptive analytics, and predictive analytics can add value for their business.
eBook
Created for attorneys, I managed the ideation, curation, and production of this asset. Additionally, I wrote chapters three (ghostwriter), four, five (ghostwriter), and seven (customer interview) as well as the introduction and conclusion.
Infographic
Law firms were skeptical of cloud e-discovery solutions. I created this infographic to showcase the prominence and wide acceptance of cloud technology. I collaborated closely with a graphic designer to brainstorm and produce this asset.
BUYER ENABLEMENT
When real-time visibility products were new in the transportation and logistics space, supply chains hadn't been through the buying or adoption process. These materials were created to give shippers insight into what to expect and what to look for in a solution.
Blog Post
This resource was created to give supply chains a guideline about what to look for when buying a real-time visibility solution. I wrote the blog post to align with project44's key messaging and value propositions.
eBook
This resource outlines the journey for supply chains to implement real-time visibility. I managed the creation of this ebook from beginning to end, including writing and reviewing the asset with Gartner. I collaborated with a designer for graphics and production.
CUSTOMER SUCCESS STORIES & COLLABORATION
Working with new and growing brands, getting customers to commit to traditional case studies was challenging. To find ways to still share customer stories, I worked with them on blog interviews or created blog posts with quotes from public events.
Blog Post
e-Discovery gets a reputation of being boring or cumbersome, but it's central to many investigations and scandalous cases. This article explores e-discovery's role in investigating corruption and fraud through the story of a law firm and legal services provider.
Case Study
To create this Relativity Assisted Review case study about iDiscovery Solutions, a legal technology services provider, I interviewed the project lead, crafted a narrative, and wrote the story.
Blog Post
Based on a recent webinar, I wrote a blog post about AbbVie's real-time visibility story with quotes from their Head of Global Logistics & JAPAC Distribution.
I also produced the webinar referenced in the blog post.
PASSION PIECES
Retired Judge Shira Scheindlin is a pioneer in the e-discovery industry, but her legend spans far beyond her decisions around legal technology. After hearing her speak at a conference, I had to share an overview of her legacy.
A profile into how chemical marketplace platform EchoSystem streamlined procurement and delivery for covid-19 response efforts to ensure companies are delivering critical goods directly to those who need them most.